With the 2026 FIFA World Cup coming to Vancouver, soccer in the Fraser Valley is about to reach new heights. Vancouver FC Chief Commercial Officer Bill Cooper shares how the club is embracing this rare opportunity to grow the game locally. From grassroots programs to the VFC academy, the club is preparing to connect young players, families, and fans to the global stage next summer.
OurroleatVancouverFCistobereadyfortheWorldCup,activeinschoolsandthecommunity,andgiveeveryoneaplacetochanneltheirexcitement.Bill Cooper, Chief Commercial Officer, Vancouver FC
Cooper emphasizes that a true World Cup legacy is about inspiring people and keeping momentum alive long after the final whistle. Vancouver FC is supporting local clubs, boosting community programs, and staying active in schools and neighborhoods as soccer fever builds. With the CONCACAF Champions Cup kicking off in February, the time to get involved is now, and Vancouver FC is leading the way.
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